Market research & consumer insights

We’re the kids that still apply the wholesome and timeless best practices of traditional market research. We’re also the kids who constantly explore to implement the latest in qualitative and quantitative research techonologies, helping our clients better understand their markets, stakeholders and their customers. Making sense of stories that shape your organization’s navigation of its ecosystem, in thoughtful and systematic ways, is our priority. Our roots in lived experiences as a start for (m)any processes inspire our insistence on narrative-based thinking that’s backed up by our ethnographic expertise. Zooming into people’s stories as a core for innovation journeys and scenario planning is the approach through which we authentically capture insights, assisting in the formation of relevant ideas, services, policies and products. We have nationwide reach in South Africa and partner with trusted collaborators on projects in Nigeria, Kenya and Zambia. 

• • Ethnographic methodologies
  • Consumer Conversations (groups, individual & expert)
  • People’s Perspespective (Vox pops)
  • BizPulse  (B2B research)
  • Product Placement Tests
  • Usage and attitudes (in-situation, retrospective & observational)
  • Opinion Leader Narratives 
  • Digital Insights Digging